As the communications coordinator for America Makes/NCDMM, Michelle works to develop content and tactics that shape the public perception of the Institute and is responsible for all related social media channels and websites. She also communicates project successes, drafts press releases, and works closely with the team to analyze data to optimize communications activities.
Michelle has over 10 years of experience in the marketing communication field. She joined the Institute in March 2023 after serving as the Community Liaison and Recruitment Specialist for Trumbull County Children Services. There she developed a comprehensive marketing and communications program that included print, website, and social media amplification, as well as advertising strategies, media coordination, and community engagement. Prior to that, she worked at Sharon Regional Medical Center for nearly 12 years, serving in several roles including Director of Education and Marketing and Communications Coordinator. During this time, she developed internal and external communications programs, oftentimes addressing 1,200 employees and physicians. In addition, Michelle has extensive experience in grant writing, project development, management, reporting, and event planning. She is a lifelong resident of the Mahoning Valley.